Behind the Unwritten Logic

Every GEO guide I've read was written to sell me something

The research says Generative Engine Optimization favors the underdog - small-scale writers need only know how to use it effectively.

The Devil Wears Prada 2 is an artist's eulogy

The Devil Wears Prada 2 is out, and it’s given me a lot to think about.

The Met Gala 2026 had a Bezos Problem

Apparently, ethics weren't on the guest list at this year's Met.

The return-to-office mandate is a confession, not a strategy

The SEO extinction we kind of saw coming

How Google AI Overviews changed search traffic in 2026, and what it means for B2B content teams still optimizing for rankings.

The gap in cybersecurity content marketing nobody talks about

Most cybersecurity companies are not losing deals because of their product. They are losing them because of what they say before anyone sees the product.